ENTRY 03·B.01, PROCESS GUIDE
SOCIAL MEDIA MANAGEMENT · INNER PAGEPROCESS 01 OF 04
Instagram Account Analysis & Audit
A real audit of Galit Fuller and The Connection Company, using public Instagram data to benchmark competitors, evaluate content, and identify growth opportunities.
01/ 04 PROCESS GUIDES
PROCESS MAPAccount audit
What this process solves.
Assess how the account performs against relevant competitors, find the content and engagement gaps limiting reach, and turn the evidence into practical recommendations.
Where it leads.
The audit found a healthy 1.83% engagement rate but limited reach and content variety, creating a clear opportunity for stronger video, storytelling, keyword CTAs, and a named framework.
03 · REAL AUDIT SNAPSHOT
The evidence behind the direction.
This portfolio page condenses Mohamad's original Module 1 audit, based on publicly visible Instagram content and metrics.
- Face-led Reels, personal-brand content, and relatable emotional hooks created the strongest visible response.
- Text-heavy posts, repetitive promotion, and off-topic announcements produced lower engagement.
- The account relied on polished carousels and static posts while competitors used more video-first storytelling and stronger opinions.
- 01Add educational and entertaining short-form video, including concise story or opinion-led Reels.
- 02Replace generic “link in bio” prompts with clear question, save, share, or keyword-comment calls to action.
- 03Introduce a memorable signature framework, such as The Warm Connection Method.
- 04Use more behind-the-scenes, client-win, event, and personal networking stories.