ENTRY 03·B.04, PROCESS GUIDE
SOCIAL MEDIA MANAGEMENT · INNER PAGEPROCESS 04 OF 04
Instagram Performance Analysis
A real Instagram performance study for Charlie Follows, translating content metrics into clear patterns and a practical next-cycle plan.
04/ 04 PROCESS GUIDES
PROCESS MAPPerformance review
What this process solves.
Identify what increased engagement, distinguish awareness from loyalty signals, and recommend content formats and calls to action worth testing next.
Where it leads.
The analysis showed that useful, goal-based carousels and longer practice sequences generated stronger reach, saves, and shares than isolated technical tips.
03 · REAL PERFORMANCE CASE
From raw metrics to the next content decision.
This case study condenses Mohamad's completed Module 4 analysis and keeps conclusions tied to the available Instagram data.
Forearm stand lesson
Video tutorial · multi-step practice
3,552 engagements · 119 shares · 118 savesBetter splits tip
Short video · one technical tip
517 engagements · 2 shares · 15 savesPERFORMANCE COMPARISON
The longer lesson produced the stronger signal.
| Metric | Forearm stand | Better splits | Difference |
|---|---|---|---|
| Views | 82,200 | 16,800 | 4.9× higher |
| Engagement rate | 5.80% | 4.14% | +1.66 pts |
| Saves + shares | 237 | 17 | 13.9× higher |
| Profile visits | 210 | 54 | 3.9× higher |
| New followers | 41 | 21 | 2× higher |
PATTERN ANALYSIS
What consistently earned attention.
- Carousels led the recent 30-day review: four of the five strongest posts used the format.
- Step-by-step lessons created more save and share value than one isolated technical tip.
- Clear opinions, personal stories, and audience questions generated strong visible interaction.
- Video carousels worked for lessons, while text and photo carousels worked for personal stories.
TOP 5 · LAST 30 DAYS
The strongest public signals.
Ranked with public likes and comments because reach, saves, shares, and views were not visible for every post.
Carousel
Personal values and boundaries
8,812 likes · 212 commentsAn honest, strong message made it easy to agree, share, and express values.
Video carousel
Help plan the 2027 challenge
4,427 likes · 158 commentsInviting ideas made followers feel involved in the next challenge.
Video carousel
Behind the scenes of the challenge
3,593 likes · 78 commentsProcess content built anticipation and showed how the challenge is made.
NEXT CYCLE
Five focused moves.
- 01Create more goal-based lessons around headstands, splits, and flexibility milestones.
- 02Use video carousels for lessons, text or photo carousels for stories, and Reels for movement or transformation.
- 03Give every post one clear CTA: ask a question, request a save/share, or use one conversion keyword.
- 04Turn small technical tips into short lessons: problem, reason, demonstration, and one practice step.