ENTRY 03·3, CASE STUDY
CONCEPT PROJECT · NOT CLIENT WORKContent system
Solo Founder Content Plan
Inconsistent content and an overly polished “overnight success” tone.
03/ 06
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VISUAL DIRECTION · PROCESS DEMONSTRATIONThe brief
Develop a strategic Instagram plan with useful, emotionally engaging content aligned to a supportive and realistic founder voice.
What was delivered
A content calendar, educational carousel, captions, and engagement CTAs.
From question to direction.
- 01Mapped audience needs to focused content topics
- 02Built a practical content calendar around the founder journey
- 03Created a storytelling-led educational carousel
- 04Humanized the copy and added clear engagement prompts
The working files.
- Content calendar
- Educational carousel
- Caption set
- CTA framework
What shaped the work.
- —The founder had limited weekly production time
- —Content needed to feel credible without pretending success was effortless
- —Every idea needed a clear purpose and call to action
Why this direction.
- 01Built pillars around real founder questions and friction points
- 02Balanced education, story, and conversation-led content
- 03Created reusable caption and CTA patterns to reduce writing time
How I would evaluate it.
- A realistic publishing rhythm
- Stronger saves and meaningful replies
- Less time spent deciding what to post
Because this is concept work, these are evaluation criteria—not claimed client results.