ENTRY 03·2, CASE STUDY
CONCEPT PROJECT · NOT CLIENT WORKFeed direction
Mindset Coach Feed Redesign
Emotionally strong ideas without visual consistency or a clear feed rhythm.
02/ 06
A→
VISUAL DIRECTION · PROCESS DEMONSTRATIONThe brief
Create a cohesive Instagram feed direction that feels aligned with the brand while improving readability, emotional connection, and audience retention.
What was delivered
A six-post grid, visual direction, and reusable content design system.
From question to direction.
- 01Researched competitor feeds and relevant visual references
- 02Defined typography, color, and content-layout direction
- 03Redesigned static, carousel, and reel-cover concepts
- 04Arranged six posts to demonstrate a repeatable grid rhythm
The working files.
- Visual direction board
- Font and color analysis
- Six-post feed mockup
- Reusable post concepts
What shaped the work.
- —The emotional tone needed to remain warm rather than corporate
- —Templates had to work for quotes, education, and reels
- —The grid needed variety without losing recognition
Why this direction.
- 01Used a limited type and color system to create recognition
- 02Alternated dense educational posts with lighter emotional moments
- 03Designed layouts as reusable families instead of six isolated posts
How I would evaluate it.
- A recognizable feed at a glance
- Better readability on mobile
- A system the coach could continue without redesigning every post
Because this is concept work, these are evaluation criteria—not claimed client results.