ENTRY 03·4, CASE STUDY
CONCEPT PROJECT · NOT CLIENT WORKPerformance review
Coaching Brand Insights
Unclear reasons behind high- and low-performing Instagram posts.
04/ 06
CONTENT PERFORMANCE
VISUAL DIRECTION · PROCESS DEMONSTRATIONThe brief
Turn performance data into a clear explanation of what is working, what is not, and what the brand should test next.
What was delivered
Metric patterns, explanations, and a focused optimization plan.
From question to direction.
- 01Reviewed reach, saves, shares, engagement, and content formats
- 02Compared high- and low-performing posts
- 03Connected audience behavior to topics and presentation choices
- 04Translated the findings into a focused action plan
The working files.
- Performance dashboard
- Key observations
- Optimization recommendations
- Next-month testing plan
What shaped the work.
- —Metrics needed context rather than isolated rankings
- —The review had to distinguish topic performance from format performance
- —Recommendations needed to be testable next month
Why this direction.
- 01Grouped posts by objective before comparing performance
- 02Looked for repeated patterns across saves, shares, reach, and comments
- 03Converted findings into a short testing plan with one variable per test
How I would evaluate it.
- Clearer decisions about what to repeat
- Fewer low-value content experiments
- A monthly review process that is easy to maintain
Because this is concept work, these are evaluation criteria—not claimed client results.