ENTRY 03·5, CASE STUDY
CONCEPT PROJECT · NOT CLIENT WORKMarket research
Business Coaching Study
Limited clarity around audience segments, competitors, pricing, and gaps.
05/ 06
VISUAL DIRECTION · PROCESS DEMONSTRATION
The brief
Build a practical market and competitor view that supports sharper positioning, more relevant offers, and informed content planning.
What was delivered
A research matrix, competitor comparison, and opportunity map.
From question to direction.
- 01Analyzed common client needs and buying behavior
- 02Mapped trends and meaningful audience segments
- 03Compared competitor offers, language, and pricing
- 04Identified positioning and content opportunities
The working files.
- Research matrix
- Audience segmentation
- Competitor comparison
- Opportunity map
What shaped the work.
- —Public information varied in depth and quality
- —Competitors used different offer structures and price language
- —The output needed to guide action rather than become a research archive
Why this direction.
- 01Compared brands using one consistent research framework
- 02Separated visible evidence from interpretation
- 03Ranked opportunities by relevance, differentiation, and ease of execution
How I would evaluate it.
- Sharper audience and offer language
- A useful view of market gaps
- Research that directly informs content and positioning decisions
Because this is concept work, these are evaluation criteria—not claimed client results.