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ENTRY 04·01, ADDITIONAL SUPPORT
FOCUSED SERVICE · FLEXIBLE SCOPE

Market & Competitor Research

Know where your brand fits, what your audience needs, and where the clearest opportunities live.

01/ 03
BEST FORBrands refining an offer, entering a niche, or planning a clearer content direction.
TIMELINE5–7 working days
TOOLSGoogle Sheets · Notion · Perplexity · Instagram
FORMATFocused project or ongoing support
01 · OBJECTIVE

The business need

Turn scattered market information into a practical view of your audience, competitors, positioning, and next strategic moves.

02 · VALUE

The practical value

Know where your brand fits, what your audience needs, and where the clearest opportunities live.

Clearer positioning languageMore relevant content themesBetter-informed offer decisions
03 · SELECTED SAMPLE WORK

See the work behind the support.

Each example shows the context, the decisions I made, and the practical value of the finished system.

PORTFOLIO SAMPLE · MARKET & COMPETITOR RESEARCH

The Connection Company

A focused review of the Los Angeles networking and business coaching market for Galit Fuller, connecting market evidence with practical positioning and content opportunities.

01
01Market overviewMarket size, growth, trends, and opportunity signals.
02Audience researchNeeds, pain points, behaviors, and expectations.
03Trend analysisChanges in customer interests and buying behavior.
04Competitor comparisonPositioning, audience, strengths, and differences.
05Strength & gap analysisExisting advantages and areas to improve.
06RecommendationsClear next steps based on the research.
MARKETLos Angeles networking & business coaching
AUDIENCEEntrepreneurs, corporate professionals, and business owners
CORE NEEDStronger networking results without transactional or exhausting experiences
POPULAR DIRECTIONPersonalized coaching, community programs, and relationship-based support
COMPETITOR 01

Taki Moore

Positioning
Marketing and sales systems for coaches
Audience
Coaches who want to scale their businesses
Strength
Large audience and a strong personal brand
Difference
Primarily focused on business-growth systems
COMPETITOR 02

Paritosh Pathak

Positioning
Strategic networking for executive leaders
Audience
Corporate professionals and CXOs
Strength
Corporate credibility and a published book
Difference
A more corporate, growth-oriented approach
KEY OPPORTUNITY

Galit can stand out through her focus on networking anxiety, authentic relationships, and non-transactional connection. Her credibility and niche are strong; the main opportunity is to make the quality of her work more visible online.

RECOMMENDATIONS
  • Make credentials, press features, and affiliations more visible.
  • Connect testimonials to specific coaching offers.
  • Create searchable content around networking anxiety and authentic connection.
  • Provide starting-price guidance to reduce uncertainty.